{"id":961,"date":"2016-11-28T11:02:35","date_gmt":"2016-11-28T11:02:35","guid":{"rendered":"https:\/\/flipswitch.wpengine.com\/fliptheswitch\/?p=961"},"modified":"2018-01-19T19:19:25","modified_gmt":"2018-01-19T19:19:25","slug":"restaurauteur-linda-derschangs-advice-on-breaking-down-the-standard","status":"publish","type":"post","link":"https:\/\/www.destinationlighting.com\/fliptheswitch\/restaurauteur-linda-derschangs-advice-on-breaking-down-the-standard\/","title":{"rendered":"Advice from Linda Derschang of Odfellow&#8217;s Cafe"},"content":{"rendered":"<div id=\"attachment_1005\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-1005\" loading=\"lazy\" class=\"wp-image-1005 size-full\" src=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/wp-content\/uploads\/sites\/2\/2016\/11\/IMG_8350.jpg\" alt=\"IMG_8350\" width=\"1000\" height=\"667\" \/><p id=\"caption-attachment-1005\" class=\"wp-caption-text\">Oddfellows features organic, sustainable food and a warm spot to read the morning newspaper.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div style=\"max-width: 1000px;width: 100%;margin: auto\">\n<p><span style=\"font-weight: 400\">\u201cWhat is it about your places that makes them&#8230;unique?\u201d was the first thing we asked Linda Derschang, local restaurateur, designer and overall rockstar. <\/span><span style=\"font-weight: 400\">If you ask any well informed Seattleite for their favorite place to grab a drink, coffee, or great food with a positive vibe, you are almost certain to be referred to at least one of Linda\u2019s hip, trendy local establishments. She owns 6 of them to be exact, all situated in pockets of the city where most of the area locals spend a good deal of their offtime. Away from the cookie cutter type of big money retail and restaurant chains, the Capitol Hill and Ballard neighborhoods offer a fresh, independent walk of life where local artists and young socialites can come together for happy hour or late night eats. <\/span><\/p>\n<p><span style=\"font-weight: 400\">While each location is slightly varied in terms of their design aesthetic and menu offerings, each contain a certain openness, and unpretentiousness about them. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b><a href=\"http:\/\/www.oddfellowscafe.com\/\" target=\"_blank\" rel=\"noopener\">Oddfellows cafe<\/a>\u00a0<\/b><span style=\"font-weight: 400\">Friendly, neighborhood cafe in a beautiful brick building with huge east facing windows. Featuring a vintage flair and philosophy aimed towards sustainable, environmentally friendly food, fixtures, materials and decor. <\/span><\/li>\n<li style=\"font-weight: 400\"><b><a href=\"http:\/\/www.oddfellowscafe.com\/little-oddfellows\/\" target=\"_blank\" rel=\"noopener\">Little Oddfellows<\/a>\u00a0<\/b><span style=\"font-weight: 400\">Quiet hideaway tucked into the corner of the Elliot Bay Bookstore, a spot for local students, professionals and book aficionados to congregate. <\/span><\/li>\n<li style=\"font-weight: 400\"><b><a href=\"http:\/\/lindastavern.com\/\" target=\"_blank\" rel=\"noopener\">Linda\u2019s Tavern<\/a>\u00a0<\/b><span style=\"font-weight: 400\">Iconic dive bar with dim lighting, and a spectacular outdoor area when the weather calls for it. Linda\u2019s first business venture. <\/span><\/li>\n<li style=\"font-weight: 400\"><b><a href=\"http:\/\/www.smithseattle.com\/\" target=\"_blank\" rel=\"noopener\">Smith<\/a>\u00a0<\/b><span style=\"font-weight: 400\">Popular Capitol Hill pub with stiff drinks and mouth watering food. <\/span><\/li>\n<li style=\"font-weight: 400\"><b><a href=\"http:\/\/www.aneighborhoodcafe.com\/\" target=\"_blank\" rel=\"noopener\">Tallulah\u2019s<\/a>\u00a0<\/b>With a heavy emphasis on fresh veggies and seasonal driven food,\u00a0<span style=\"font-weight: 400\">Tallulah\u2019s is that\u00a0perfect blend of mid-century and modern.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b><a href=\"http:\/\/www.kingsballard.com\/\" target=\"_blank\" rel=\"noopener\">King\u2019s Hardware<\/a>\u00a0<\/b><span style=\"font-weight: 400\">Popular watering hole in the Ballard neighborhood for happy hour.\u00a0Beer, burgers, and late night, Instagram worthy adventures are among the things on the menu.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">While each is unique on their own, the difference lies in the details. The central question of uniqueness and creativity prodded us to want to find out from Linda herself, so we grabbed a camera and shared a coffee with her at <\/span><b>Oddfellows cafe<\/b><span style=\"font-weight: 400\">. We wanted to ask about those unique qualities, her thoughts on lighting, and what\u2019s next.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1023\" src=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/wp-content\/uploads\/sites\/2\/2016\/11\/IMG_8433-1.jpg\" alt=\"IMG_8433\" width=\"1000\" height=\"667\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1024\" src=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/wp-content\/uploads\/sites\/2\/2016\/11\/IMG_8424-1.jpg\" alt=\"IMG_8424\" width=\"1000\" height=\"667\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1025\" src=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/wp-content\/uploads\/sites\/2\/2016\/11\/IMG_8464-3.jpg\" alt=\"IMG_8464\" width=\"1000\" height=\"563\" \/><\/p>\n<p>&nbsp;<\/p>\n<div style=\"max-width: 1000px;width: 100%;margin: auto\">\n<p><span style=\"font-weight: 400\">\u201cWell, I travel a lot,\u201d she laughs, covered in a very east-coast-inspired dark trenchcoat that looks fresh, yet distinctly vintage. \u201cI try to immerse myself in different places for my inspiration.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The details are apparent as you look around. Oddfellows is the perfect example: from the handwritten wine list chalkboard, to the black and white turn of the century murals hanging on the wall, to the mismatching vintage flatware and tea set. The brand conveys something more than just good design.<\/span><\/p>\n<p><b>Is that why your places look so different than the standard?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhat would you consider &#8216;standard&#8217;?\u201d <\/span><\/p>\n<p><b>Hmm, good question. I guess it\u2019s a feeling? I think the\u00a0difference is-when you step inside of your restaurants, you feel like you&#8217;re&#8230;somewhere else?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cYes! When I open a new place, I\u2019m really just trying to bring forth new ideas. I love Seattle, but if I\u2019m opening a place here, I want to do things that haven\u2019t been done or seen before. So I get my inspiration by traveling to other places.\u201d<\/span><\/p>\n<p><b>Right, so you get your inspiration by traveling to other cities and finding what works?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cBut you wouldn\u2019t be able to find something just like this here (in Seattle), because I never want to copy. I can be inspired by not only elements in different locations, but different businesses. Like Linda\u2019s tavern for example, comes from my days in Colorado, just outside of Denver, where we used to ski and hang out at these little mountain bars. But there\u2019s also elements from other cities in it. Basically, I blend ideas together in a way and create something of my own to make it feel fresh and new.\u201d<\/span><\/p>\n<p><b>Is that your goal then? To create a space that looks different?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cWell, I think the goal should always be to not just create something that looks good, but <\/span><b>FEELS<\/b><span style=\"font-weight: 400\"> good. I want people to feel welcomed, and see my places as a place of belonging and community. Where everyone is welcome.\u201d<\/span><\/p>\n<p><b>I love that. And since we are a lighting company, I can\u2019t help but ask about your own thoughts on lighting. Do you have a particular philosophy on lights?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cWell first of all, you should always aim on making people look good. Whether its design or lighting, you\u2019re always trying to make people look their best. It\u2019s easy to make mistakes too, when you miss spots in the room. Sometimes the light can be too harsh, not bright enough, or whatever.\u201d<\/span><\/p>\n<p><b>What\u2019s your process for looking for and deciding on what lights to use?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cI\u2019ll create a budget, as with any project. Then I have this high-low philosophy. I shop around for inexpensive, salvageable lights. Then I spend money on lights that add more pow. Like see those lights over there? (pointing to the large, bendable lamps draping down from the wall) those were vintage lights I found from a place in Georgetown (south of Seattle). I love lights that mix function with design. I try to spend a little on both. But overall, I like an eclectic mix of lights.\u201d<\/span><\/p>\n<p><b>Have you thought about branching out your business? Expanding here or outside of Seattle?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhy does everyone want me to work more? (laughs)\u00a0Honestly, I just want to enjoy myself for now, and spend more time at home or traveling. That doesn\u2019t mean retirement, but opening a new business sounds exhausting. I currently have more than 200 employees (the <a href=\"http:\/\/www.thederschanggroup.com\/\" target=\"_blank\" rel=\"noopener\">Derschang group<\/a>, which oversees and operates the 6 businesses), so I think there\u2019s enough on my plate for now.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1027\" src=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/wp-content\/uploads\/sites\/2\/2016\/11\/IMG_8443-2.jpg\" alt=\"IMG_8443\" width=\"1000\" height=\"562\" \/><\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1026\" src=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/wp-content\/uploads\/sites\/2\/2016\/11\/IMG_8455-1.jpg\" alt=\"IMG_8455\" width=\"1000\" height=\"563\" \/><\/p>\n<div style=\"max-width: 1000px;width: 100%;margin: auto\">\n<h2>Love the look?<\/h2>\n<p>Industrial vintage lights look great almost anywhere. Better yet-it&#8217;s easy nowadays to get\u00a0<a href=\"https:\/\/www.destinationlighting.com\/products\/pendants?Style=MarineorNautical#productList\" target=\"_blank\" rel=\"noopener\">vintage lights<\/a> at affordable prices.<\/p>\n<p>Find Linda on Instagram at <a href=\"https:\/\/www.instagram.com\/lindaderschang\/?hl=en\" target=\"_blank\" rel=\"noopener\">lindaderschang<\/a>\u00a0and be sure to check out one of her spots next time you&#8217;re in the area. You won&#8217;t want to miss it.<\/p>\n<p>Thanks Linda!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u201cWhat is it about your places that makes them&#8230;unique?\u201d was the first thing we asked Linda Derschang, local restaurateur, designer and overall rockstar. If you ask any well informed Seattleite for their favorite place to grab a drink, coffee, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[153,143],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advice from Linda Derschang of Odfellow&#039;s Cafe - Flip The Switch<\/title>\n<meta name=\"description\" content=\"We got to chat with Linda Derschang, a Seattle restaurateur, on her thoughts about creating atmosphere and breaking away from the standard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/restaurauteur-linda-derschangs-advice-on-breaking-down-the-standard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advice from Linda Derschang of Odfellow&#039;s Cafe - Flip The Switch\" \/>\n<meta property=\"og:description\" content=\"We got to chat with Linda Derschang, a Seattle restaurateur, on her thoughts about creating atmosphere and breaking away from the standard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/restaurauteur-linda-derschangs-advice-on-breaking-down-the-standard\/\" \/>\n<meta property=\"og:site_name\" content=\"Flip The Switch\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-28T11:02:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-19T19:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.destinationlighting.com\/fliptheswitch\/wp-content\/uploads\/sites\/2\/2016\/11\/IMG_8351_small-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.destinationlighting.com\/fliptheswitch\/#website\",\"url\":\"https:\/\/www.destinationlighting.com\/fliptheswitch\/\",\"name\":\"Flip The Switch\",\"description\":\"Destination Lighting&#039;s Guide to Lighting &amp; 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